Born in Aylesbury, Buckinghamshire in 1974.
Since graduating from Central St. Martins in 1996, I have always worked within creative industries - mainly as a Creative in advertising. This enabled me to work in London, Melbourne and Dublin, before returning to London, where, in the depths of recession I found myself with the opportunity to pick up a paint brush and get painting again.
It was while still freelancing as a Creative Director that I finally had the breakthrough moment on how to utilise vinyl as a medium - an idea I have had since first learning the skill of hand cutting vinyl in my first ever job, back in 1990, at a Silverstone based sign company. Realising that this had brought me full-circle, I recognised this was the sign to actually follow my ultimate dream.
This unique medium enables me to express all my main influences together, in every piece of work I create. My career as an art director and studying in graphic design meant I always had a very close eye for detail, along with a deep love of vivid, bold colours. This is where the influence from pop art lays heavily in my inspiration. I attempt to achieve the often daring use of colour but, keep a strong discipline in intricate craft skills, of which the hand cut nature of the work delivers.
These are qualities that don't always appear together; a true blend of traditional techniques with modern materials. The end results create a hyper-realism Pop Art style that transforms real objects (vehicle parts) into pieces that become surreal. The viewer's brain really does need a moment to compute what the eye is seeing in front them - a skill I admire from Koons' sculptural pieces. I believe stationary vehicles take on the form of reflective sculptures that deliver a unique, warped view on our everyday surroundings, therefore enabling my work to bring this view of the outside world, in. The use of vinyl has also been utilised to work in my 2D collections. From the abstract series, through to the studies in hand lettering, the unique qualities and finish of vinyl constantly open new paths on which to take this medium down - resulting in an ever-developing diverse, and original collection of art works.
Having already worked with brands such as: Turnbull & Asser, Selfridges and the Rolling Stones and Ford, I see my career as an artist including future collaborations with other high-end brands - where, I am totally open to whatever kind of projects can be dreamt of. Being the only artist (I'm aware of) to work in hand cut vinyl, my art has had a great impact when seen for real, the likes of which Wallpaper and GQ have testified to, therefore I can honestly lay claim to having an original idea... something I strove for during 20 years in advertising!
Please contact me regarding any commission enquiries and visit joelclarkartist.carbonmade.com to view my automotive art.